Looking for new blog posts? We’ve moved to newstoneagela.com/blog! Come check out our spiffy new virtual digs! Love, the New Stone Age family.
Happy New Year! As some of you might remember, every January we have two sales: one on Christmas decor and one on jewelry. Both sales will be in effect until the end of the month, so hurry in to get some great deals! We even have a sale on cozy scarves, shawls and pillows, to help you combat the highly unusual chill in the air. Brrr, it’s cold out there! Here’s a teaser of what we have on offer:
Dear customers, thanks for filling our store with joy, jolliness and good cheer this holiday season. As a token of our appreciation, we are offering a 20% off coupon towards any purchase you make in the store between now and the end of the year. This coupon is only available to you, the savvy shoppers who read our little blog. To use the coupon, please print it out and bring it in between now and 6:00 pm on Monday, December 31st. Click on the image below and it will open in a new page for ease of printing. Enjoy our little gift to you, and thanks for making this holiday season a success!
It’s time once again for West Third Street’s annual Holiday Party! We, along with our neighbors along the street, will be staying open later than usual, which is great news for those of us who can’t make it during normal business hours. Alexa will be mulling her famously delicious hot cider to warm you from your nose to your toes while you shop. Mix and mingle with us, get some gift suggestions, and cross off your list, all while having a grand old time.
Speaking of suggestions, are you wondering what Santa will fill those carefully hung stockings with? Perhaps Santa should take a stroll to our evening soiree as well, where he’ll find plenty of tiny treasures fit for stuffing.
We look forward to getting in the Holiday spirit with you this Thursday. Ho, ho, ho!
Hello, friends. Summer, the season that our fair city does best, is officially here. We welcome the days that lend themselves to daydreaming – basking in the warm sunshine under canopies of fuchsia bougainvillea and violet jacaranda blossoms, discovering hidden coves along the Malibu coast, sipping cucumber cocktails on downtown rooftops in the late-evening light, stargazing bare-shouldered at the Griffith Observatory.
The bright summer sun that Los Angeles is famous for is a perfect foil for outrageous color. We’ve been busy filling the store with gorgeous hues from every inch of the color wheel. In fact, when photographing the store for the blog, we were inundated with so much brilliance that we were reminded of this:
This stunning image was taken in India during the Hindu festival of Holi, also known as the Festival of Colors. It celebrates, among other things, the end of winter and the return of brilliant color to the natural world. Revelers adorn themselves and each other with pigment in a dazzling array of hues.
We at New Stone Age find ourselves constantly inspired by anything that celebrates color, as one look in the shop will confirm, so when we found out about this marvelous festival, we had to share our excitement with you. Take a look at some of the beautiful hues in our store at the moment, and you’ll see that we are celebrating our very own festival of color. What better way to herald the coming of the summer solstice, of long days and warm nights, than to let the sunlight shine upon brilliant shades that reflect its true brilliance? This summer, let’s adorn Los Angeles like the jewel box it is.
New Stone Age wishes all of our readers a sunny, shimmery, saturated summer!
This week, Los Angeles welcomed a new rock star – literally, a 340-ton boulder, quarried in Riverside by Land Art pioneer Michael Heizer. We at New Stone Age have been eagerly following the rock’s painstaking eleven day journey to its new home at LACMA, just a few blocks South of the store, where it will be displayed levitating above a slot cut into the ground. The route had to take into account the massive weight and size of the rock and the unwieldiness of its huge transportation vehicle. Hundreds of construction workers and police officers were involved in coordinating the rock’s safe travel, and many power lines had to be temporarily taken down due to the height of the rock. A few of us at the store went down to Figueroa Avenue last night to see the spectacle.
What struck us as the most profound part of the whole experience was how many people came out to watch the rock’s procession. It felt refreshingly un-L.A. to see the streets so filled with strolling onlookers. A parade of people from all walks of life, from the very young to the very old, could be seen with their cameras and cell phones, cheering on the boulder as it rounded the corner onto Adams. Whatever Heizer’s intentions are with the piece once it’s installed, it seems to us that a large part of the artwork turned out to be the performance piece of its transportation and the participation it inspired throughout the city as it traveled.
The rock arrived at around four in the morning at LACMA, and it should be open to the public by late spring. We highly encourage you to check out this monolith, which we’re sure will go down in history as L.A.’s own answer to Stonehenge, Easter Island and the Ancient Pyramids. After you’ve walked around and under the boulder, take a hop, skip and a jump to the store with a stone in its name, where you’ll find the perfect souvenirs for your experience. Now that we’ve become bona fide rock groupies, we’ve noticed that we have a lot of items that fit the bill.
We hope you’ll pay us a visit soon. Until then, rock on!
This is our new baby blog, just an hour old. I would like to use this blog to share new and exciting things from New Stone Age. See you soon!
New Stone Age
8407 West 3rd Street
Los Angeles, CA 90048